Browsing by Author "Mohanty, Ragini"

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    Health Management - A Review of the Emergent Functional Foods Market in India
    (Indira Institute of Management Pune, 2016) Mohanty, Ragini; Kalyandurgmath, Kavita
    Chronic diseases such as hypertension, diabetes with their complications are now striking at a younger age. Rapid urbanization and lifestyle changes are the main reasons for this emergence. The costs of healthcare are high. The regulators, professionals and consumers, alike, have realized a need for a strategic focus on disease prevention and health promotion. It is believed that major health gains can be achieved by incorporating behavioral and lifestyle changes, involving healthy food consumption practices with increased physical activity, mental & spiritual relaxation and cleaner environments. The food industry is expected to provide solutions and alternatives for health promotion and well-being. This paper attempts to study the emergence of the functional foods market in India. Literature review was done using secondary sources including published journals, industry reports, internet articles, conference proceedings, etc. The past few years have witnessed the emergence of the Fast Moving Healthcare Goods (FMHG) in India which is known as Functional Foods and Nutraceuticals worldwide. Functional foods are closing the distance whilst increasing the involvement and cooperation between the food and pharmaceutical manufacturers. The Indian Nutraceuticals market has accounted for only about 1% of the global Nutraceuticals market and has high potential for growth. India is anticipated to grow from its 12th position to emerge as the 5th largest consumer market in the world by 2025, with beverages and dairy as driving segments of this growth of functional foods. Given this opportunity, it is pertinent to promote Natural Indian foods with added health benefits along with the fortified and other Modified Functional foods with potential health benefits. The research findings revealed a nutrition status contrast in India, with a double burden of malnutrition, in the form of overweight and under-nutrition. Socio-economic dynamics, chronic diseases and behavioural changes have provided nutraceuticals market to emerge as a high potential market in India. Youngsters are willing to spend on health foods for health promotion and disease prevention, but beyond the lifestyleinduced nutrition deficiencies, there is also a need to target the avoidable burden of under-nutrition through affordable nutrition supplements, which calls for strategic innovative approach with collaborative partnerships to make available 'affordable, safe and nutritious functional foods' to the consumers.
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    Private Sector in Indian Healthcare Delivery: consumer perspective and government policies to promote private sector
    (2010-12) Shah, Utkarsh; Mohanty, Ragini
    This research paper attempts to collate literature from various sources, in an attempt to answer three pertinent questions related to healthcare in India. Firstly, what is it meant by ‘private sector’ in healthcare delivery system of India, secondly how has the private sector evolved over the decades and what has been the role of the government in propelling the growth. Finally, the paper tries to highlight some of the factors that have promoted the growth of private sector in India with specific reference to quality of medical care. The paper explicitly indicates that the deficiencies in the public health delivery system of India, was the key to growth of private infrastructure in healthcare. The shift of hospital industry for ‘welfare orientation’ to ‘business orientation’ was marked by the advent of corporate hospitals, supported by various policy level initiatives made by the government. Today, there are over 20 international healthcare brands in India with several corporate hospitals. However, a large section of the ‘private healthcare delivery segment’ is scattered and quality of medical care continues to remain a matter of concern. This paper tracks the various government initiatives to promote private investment in healthcare and attempts to explore the reasons for preference of the private sector. Surprisingly, in contrast to contemporary belief, quality of medical care doesn’t seem to be the leading cause for preference of the private sector. Except for a few select corporate and trust hospitals, quality of medical care in private sector seems to be poor and at times compromised.