Geographic Information System (GIS) – for Business Analytics

Abstract

Modern Commerce, advanced technologies and infrastructure stimulates business expansions. India being an emerging market finds its continuous expansion exhibiting the growth registered every year. This phenomenon of expansion in retail business is in the verge of sustenance as observed by the rapidly increasing number of Malls all over metros of India . However there have been instances in Navi-mumbai that the concept of retailing in the form of malls were not so encouraging ,but slowly customer buying behavior is changing and are becoming more and more receptive to what the market has to offer. Our study serves as a basis for creating awareness about the GIS technology and theoretically exploring about the opportunity to explore competitive and sustainable advantage to Retail Managers, Management Faculty and other academicians. This paper also tries to answer some of the needs of the market and tries to cognize the scope of innovative methods like GIS. It explains how GIS along with classical methods and new advanced tools could be used to foster a new approach of the business acumen in site suitability analysis, customer profiling,exploring future market potential analysis and the emerging trends in the retail sector.